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Synopsis
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.
For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
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À propos de l?auteur
Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.
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Good Strategy/Bad Strategy
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Paperback. Etat : New. Main. When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results. N° de réf. du vendeur LU-9781781256176
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Good Strategy/Bad Strategy: The Difference and Why It Matters
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Profile Books, 2017
ISBN 10 : 1781256179
ISBN 13 : 9781781256176
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781781256176. N° de réf. du vendeur 8236419
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Good Strategy/Bad Strategy
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Main. When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results. N° de réf. du vendeur LU-9781781256176
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Good Strategy/Bad Strategy
Edité par
Profile Books Ltd., 2017
ISBN 10 : 1781256179
ISBN 13 : 9781781256176
Neuf
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Good Strategy/Bad Strategy: The difference and why it matters
Edité par
Profile Books Ltd, 2017
ISBN 10 : 1781256179
ISBN 13 : 9781781256176
Neuf
Couverture souple
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. 2017. Paperback. . . . . . N° de réf. du vendeur V9781781256176
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Good Strategy/Bad Strategy: The difference and why it matters
Edité par
Profile Books, 2017
ISBN 10 : 1781256179
ISBN 13 : 9781781256176
Ancien ou d'occasion
Paperback
Vendeur : Books From California, Simi Valley, CA, Etats-Unis
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Paperback. Etat : Good. minor wear and creasing. N° de réf. du vendeur mon0003849317
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Good Strategy/Bad Strategy: The difference and why it matters
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Good Strategy/Bad Strategy
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9781781256176
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GOOD STRATEGY BAD STRATEGY
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Etat : NEW. N° de réf. du vendeur NW9781781256176
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Good Strategy/Bad Strategy: The difference and why it matters
Edité par
Profile Books Ltd, 2017
ISBN 10 : 1781256179
ISBN 13 : 9781781256176
Neuf
Couverture souple
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
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Etat : New. 2017. Paperback. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9781781256176
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