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Bookbuilder: The definitive guide to writing the book to transform your business - Couverture souple

McCarraher, Lucy; Gregory, Joe

 
9781781335055: Bookbuilder: The definitive guide to writing the book to transform your business

Synopsis

Nothing sells you like a book … but it had better be a good book!

If you want to create a powerful non-fiction book that serves and attracts your ideal clients while positioning you as the go-to expert in your industry, you need to rethink your entire approach to planning and writing your book.

Using a unique approach that has been honed over years of working directly with entrepreneur authors, Lucy and Joe show you exactly how to position and structure your book, what to include, how to accelerate the writing process and ultimately write a book that will transform your business while improving the lives of your readers.

Bookbuilder gives you the tools to:

• Position and name your book for maximum impact through the 3 Ps

• Clarify your book’s vision and purpose with the AUTHOR framework

• Craft the perfect introduction via the PLAN model

• Construct your book piece-by-piece based on the BUILD blueprint

• Get your book written without the fuss using the WRITER process

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À propos des auteurs

Lucy McCarraher is co-founder and Managing Editor of Rethink Press, Publish Mentor of Dent Global and the Key Person of Influence programme, and Founder of the Business Book Awards. She is the author of twelve books, a mentor and speaker.

Daniel Priestley is an entrepreneur, best-selling author and international speaker. Starting with nothing, he built successful multi-million dollar businesses in Australia, UK and Singapore. By working with some of the world’s most successful people, Daniel discovered there are 5 strengths that the top entrepreneurs, business owners and leaders possess.

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