Economic signals are everywhere, from fashion magazine covers to grocery stores to military events. Malmgren empowers the public by revealing the story of the world economy in plain English. Central banks are trying hard to create inflation but say there is little chance it will happen, yet many feel their cost of living is already rising, especially in emerging markets. Who can fail to notice the rising cost of a steak, of chocolates, of apartments, of education, of healthcare or that prices are simply more volatile than in the past? The public should be more welcomed into the most important questions of the day: Is deflation or inflation the greater risk? Does inflation "fix" deflation? Both forces are now locked in an epic struggle. The conflicting pressures are now stressing and breaking the vital social contracts that exist between citizens and their states, setting in motion many seemingly unrelated outcomes: social unrest, the movement of manufacturing from emerging markets back to the US and the West, and even the near misses between the spy planes, fighter jets and naval vessels of the US, NATO, Japan, Russia and China.The one thing that can fix all this is innovation; acts of calculated risk taking that people undertake. Are governments hostile or hospitable to these already impressive efforts to build tomorrow's economy today? Prediction, Malmgren says, is impossible, but, by being alert to the many signals around us, anyone can be better prepared to navigate through the troubles to the treasures of the world economy.
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Rather wonderful (FINANCIAL TIMES)
Very interesting. It will make you feel smart. (William Leith EVENING STANDARD)
Dr Pippa Malmgren's book is essential reading (Dr Tun Mahathir Mohamad, former Prime Minister of Malaysia)
A tour de force (Lord Rose, former CEO and Chairman Marks and Spencer)
Pippa's work is impressive and groundbreaking (Dr. Liam Fox MP, Secretary of State for International Trade and President of the Board of Trade)
A fascinating read. Full of lateral insights (Lieutenant General Nick Pope CBE, Deputy Chief of the General Staff)
Fascinating, stimulating book! First-class quality (Toshihiko Fukui, former Governor of the Bank of Japan)
In Signals: How Everyday Signs Can Help Us Navigate the World's Turbulent Economy, Dr Philippa Malmgren draws attention to the everyday signals - from magazine covers to shop fronts - that reveal the state of the world's economy and help us to understand recent tectonic shifts in global politics ... its anecdotal, accessible and democratising approach is welcomed
(Ed Jones LSE blogs)She predicted the financial crisis. She predicted Brexit. She predicted Trump. Now Dr Pippa Malmgren shares the signals that will protect you from the next surprise.
Drawing on a wonderful range of examples - from magazine covers and supermarkets to public protests - SIGNALS is the fascinating story of the world economy told in the language of everyday objects, places and events. Malmgren explains why the size of chocolate bars, steaks and apartments are shrinking, and why the increasing near misses between America's spy planes and the fighter jets of China and Russia are no coincidence.
Rising costs and inflation are breaking the social contract between citizens and their states, causing the rise of anti-establishment voting, the return of social unrest to emerging markets and resistance to mass immigration. If the only solution is innovation, then the key question is whether governments support efforts to invest in the economy of tomorrow. Written with refreshing clarity, SIGNALS shows us who is already building the future and how to be part of it.
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