Articles liés à Challenges for the Trade of Central and Southeast Europe

Challenges for the Trade of Central and Southeast Europe - Couverture rigide

Livre 2 sur 8: International Business and Management
 
9781781908327: Challenges for the Trade of Central and Southeast Europe
Couverture rigide
ISBN 10 : 178190832X ISBN 13 : 9781781908327
Editeur : Emerald Group Publishing Limited, 2013

Synopsis

This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.

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À propos de l'auteur

Renko S - University of Zagreb, Croatia Knezevic B University of Zagreb, Croatia

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Group Publishing Limited
Date d'édition
2013
Langue
anglais
ISBN 10 
178190832X
ISBN 13 
9781781908327
Reliure
Relié
Nombre de pages
300
Éditeur
Renko Sanda, Knezevic Blazenka
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne