Designing Apparel for Consumers: The Impact of Body Shape and Size - Couverture rigide

Couverture rigide

ISBN 10 : 1782422102 ISBN 13 : 9781782422105

Editeur : Woodhead Publishing Ltd, 2013

Synopsis

Given its importance for consumer satisfaction and thus brand success, apparel fit is a major challenge for retailers and brands across the industry. There have been major developments in sizing research and how it can be used in apparel design. This book reviews how these developments are affecting clothing design for different groups of consumers. Part one of this book identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel. Part two outlines the challenges in understanding sizing and shape requirements and choices of particular customer groups.

Key Features: reviews developments affecting clothing design for different groups of consumers; identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel; outlines the challenges in understanding sizing and shape requirements and choices of particular customer groups.

Contents: Part 1 Identifying shape, size, body volume and psychological aspects of designing apparel: Body shape and its influence on apparel size and consumer choices; Creation of ready-made clothing: The development and future of sizing systems; National sizing surveys: Techniques, data analysis and apparel product development; Body shape and weight distribution: The Body Volume Index (BVI) versus the Body Mass Index (BMI); Psychological and sociological factors influencing consumers choice of apparel. Part 2 Understanding sizing and shapes requirements and choices of particular customer groups: Infants and children: understanding sizing, body shapes and apparel requirements for infants and children; Older consumers: Understanding sizing, body shapes and requirements of apparel for this niche; Overweight and obese consumers: Shape and sizing to design apparel that fits this specific market; Asian and Caucasian: Designing apparel for these two different ethnic groups; Males: Understanding sizing requirements for male apparel; Male and female consumers: segmenting consumers in the apparel market by body shape and other factors; Pregnant women: Understanding pregnant women s shape, sizing and apparel style preferences; Plus size Black and Latino women: The implications of body shape and size for apparel design; Intimate apparel: Designing intimate apparel to fit different body shapes; Headwear: Designing headwear to fit the size and shape of Western and Asian populations.

A propos du livre

À propos de l?auteur

Marie-Eve Faust is an Assistant Professor and Program Director of Fashion Merchandising at Philadelphia University, USA. Serge Carrier is a Professor at the Graduate School of Montreal Fashion, at the Université du Québec à Montréal (UQÀM), Canada.

Détails de l'édition

• Éditeur: Woodhead Publishing Ltd
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1782422102
• ISBN 13: 9781782422105
• Reliure: Relié
• Nombre de pages: 342
• Éditeur: Faust M. E., Carrier Serge
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible