'Engaging, fact-filled and profoundly illuminating. It's inspiring to read - and it should help make the world a lot better.' Cass Sunstein, author of Nudge
The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world's first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it's never been more important to understand what motivates us and how to use our predictable behaviours to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.
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Michael Sanders was Chief Scientist and Research Director at the Behavioural Insights Team for seven years, recently joining the What Works Centre for Children’s Social Care as Executive Director. He is a Reader in Public Policy at King’s College London and an Associate Fellow of the Blavatnik School of Government, and is also an affiliate of the Harvard Behavioural Insights Group.
Susannah Hume is an Associate Director at King’s College London, and former Principal Research Advisor at the Behavioural Insights Team.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Hardcover. Etat : new. Hardcover. Traditionally, social influence has been something to be studied and guarded against, and this has become even more of a concern recently with the acceleration of modern social media. From Russian trolls posting fake news to sophisticated, artificial-intelligence-led campaigns by Cambridge Analytica, it has become clear that the Trump election and the Brexit referendum were both swayed by deliberate campaigns to manipulate our social selves and change the course of history. But what about the flip side of these powers that influence social behaviour? Can we use these same effective techniques to make us happier and healthier? Behavioural scientists understand the value of the social world, not just as an object of study, or as the driver for our fears and insecurities. In fact, social influence impacts all of our lives in a variety of positive ways and can be harnessed for even greater good. In this groundbreaking book, the Nudge Units Chief Scientist, Michael Sanders, and his deputy Susannah Hume, examine the dark side of social influence, the astonishing reach of social networks and why we need to reclaim their power to effect positive change in our professional and private lives. In this groundbreaking book, the Nudge Units Chief Scientist, Michael Sanders, demonstrates the power and reach of social networks and why theyre key to our success and happiness. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781782439578
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Hardback. Etat : New. 'Engaging, fact-filled and profoundly illuminating. It's inspiring to read - and it should help make the world a lot better.' Cass Sunstein, author of NudgeThe rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world's first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it's never been more important to understand what motivates us and how to use our predictable behaviours to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves. N° de réf. du vendeur LU-9781782439578
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