Social Marketing and Behaviour Change: Models, Theory and Applications - Couverture rigide

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir; Nguyen, Dang

 
9781782548140: Social Marketing and Behaviour Change: Models, Theory and Applications
Couverture rigide
ISBN 10 : 1782548149 ISBN 13 : 9781782548140
Editeur : Edward Elgar Publishing Ltd, 2014

Synopsis

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.

Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behavior decision and social change models.

This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.

Contributors: T. Aleti, W. Binney, B.J. Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O. Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekström, M.-L. Fry, D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C. Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh, Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J. Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott, A.Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. Wymer

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Linda Brennan, Emeritus Professor of Advertising, School of Media and Communication, RMIT University, Wayne Binney, Marketing and Educational Consultant, Lukas Parker, Professor of Communication, School of Media and Communication, RMIT University, Torgeir Aleti, Lecturer, Monash University and Dang Nguyen, Research Fellow, RMIT University, Australia

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2014
Langue
anglais
ISBN 10 
1782548149
ISBN 13 
9781782548140
Reliure
Relié
Nombre de pages
448
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781784711528: Social Marketing and Behaviour Change: Models, Theory and Applications

Edition présentée

ISBN 10 :  1784711527 ISBN 13 :  9781784711528
Editeur : Edward Elgar Publishing Ltd, 2016
Couverture souple