Sports Marketing: Creating Long Term Value - Couverture souple

Davis, John A.; Zutz Hilbert, Jessica

 
9781782548195: Sports Marketing: Creating Long Term Value
Couverture souple
ISBN 10 : 178254819X ISBN 13 : 9781782548195
Editeur : Edward Elgar Publishing Ltd, 2013

Synopsis

Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices.



Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will:


  • Define key sports marketing ingredients
  • Provide mini-case examples of various sports around the world
  • Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and
  • Describe measures of the various sports marketing activities.



This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.



Contents:
Introduction
1. Sports Marketing Value Chain: Roles and Interdependencies
2. The Sports Marketing Context
3. Sports Histories and Sports Fans
4. Fans - Delivering Value through Deep Relationships
5. Association Benefits of Sports Marketing
6. Sports Marketing Measures
7. Sports Marketing Strategy and Activation Planning
8. The Sports Marketing Fusion
9. Sports Marketing Touchpoints and Customer Journeys
10. Sports Marketing - Leadership and Organizations
11. Traditional Advertising
12. Social and Digital Advertising
13. Sports Marketing Revenues
14. Sponsorship and Event Management
15. Licensing and Merchandising
Index

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

John A. Davis, Executive Director, Duke Corporate Education, Singapore and Jessica Zutz Hilbert, University of Oregon, US

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2013
Langue
anglais
ISBN 10 
178254819X
ISBN 13 
9781782548195
Reliure
Broché
Nombre de pages
416
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781848448414: Sports Marketing: Creating Long Term Value

Edition présentée

ISBN 10 :  1848448414 ISBN 13 :  9781848448414
Editeur : Edward Elgar Publishing Ltd, 2013
Couverture rigide