Communication Campaigning: Primer for Senior Leaders - Couverture souple

Gavin, Thomas P; Army War College

 
9781782669098: Communication Campaigning: Primer for Senior Leaders
Couverture souple
ISBN 10 : 1782669094 ISBN 13 : 9781782669098
Editeur : Military Bookshop, 2019

Synopsis

Traditional approaches to strategic communication have focused on a single leader's ability to influence stakeholders and other audiences through exceptional communication skills. But there is much more to it. What about the content of the message? How well does the message permeate the organization, allowing it to speak and act as one with the leader? Is it necessary to change minds, or is it sufficient to discredit opposing messages? Using a broad base of literature from organizational studies and the author's experiences, this monograph offers a thought process for building communication campaigns that focus both internally and externally to the organization. Includes a Foreword by Mari K. Eder, U.S. Army Major General Retired

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Éditeur
Military Bookshop
Date d'édition
2019
Langue
anglais
ISBN 10 
1782669094
ISBN 13 
9781782669098
Reliure
Broché
Nombre de pages
156
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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