Crackle and Fizz: Essential Communication and Pitching Skills for Scientists - Couverture rigide

Van Den Brul, Caroline

 
9781783262830: Crackle and Fizz: Essential Communication and Pitching Skills for Scientists
Couverture rigide
ISBN 10 : 1783262834 ISBN 13 : 9781783262830
Editeur : Imperial College Press, 2014

Synopsis

This book is a guide to narrative skills, the currency of the creative industries. It shows research scientists how to harness story-telling principles to make their complex and technical content easier to communicate and more fulfilling for their audience. Readers discover how the eight narrative ingredients - Audience, Lure, Change, World, Character, Big Hook, Plot and Structure - are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself. There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book is a guide to narrative skills, the currency of the creative industries. It shows research scientists how to harness story-telling principles to make their complex and technical content easier to communicate and more fulfilling for their audience. Readers discover how the eight narrative ingredients - Audience, Lure, Change, World, Character, Big Hook, Plot and Structure - are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself. There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Imperial College Press
Date d'édition
2014
Langue
anglais
ISBN 10 
1783262834
ISBN 13 
9781783262830
Reliure
Relié
Nombre de pages
218
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781783262847: Crackle And Fizz: Essential Communication And Pitching Skills For Scientists

Edition présentée

ISBN 10 :  1783262842 ISBN 13 :  9781783262847
Editeur : Icp, 2013
Couverture souple