Crackle And Fizz: Essential Communication And Pitching Skills For Scientists - Couverture souple

Van Den Brul, Caroline

 
9781783262847: Crackle And Fizz: Essential Communication And Pitching Skills For Scientists

Synopsis

This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

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Présentation de l'éditeur

“It is full of anecdotes and examples, tips and exercises and can be read from cover to cover or dipped in to regularly and kept as a reference. I shall certainly recommend it to students and colleagues.” Professor Nancy Rothwell Frs President and Vice-Chancellor University of Manchester This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences. Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they Crackle and Fizz for the Audience.

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Autres éditions populaires du même titre

9781783262830: Crackle and Fizz: Essential Communication and Pitching Skills for Scientists

Edition présentée

ISBN 10 :  1783262834 ISBN 13 :  9781783262830
Editeur : Imperial College Press, 2014
Couverture rigide