Foreign Operation Methods: Theory, Analysis, Strategy - Couverture rigide

Welch, Lawrence S.; Benito, Gabriel R.G.; Petersen, Bent

 
9781783475735: Foreign Operation Methods: Theory, Analysis, Strategy
Couverture rigide
ISBN 10 : 1783475730 ISBN 13 : 9781783475735
Editeur : Edward Elgar Publishing Ltd, 2018

Synopsis

Presenting a clear and instructive toolkit for upper level undergraduate and postgraduate students to successfully understand and analyse foreign operation methods, this revised second edition brings up to date its unparalleled coverage with new theoretical and empirical research and the latest company case material. As experts in the field, the authors share their wealth of international knowledge to give the book a strong cross-cultural appeal.

New to this edition:•

  • an extended analysis using new and relevant case studies for students to explore foreign operation methods in the full range of small, large and multinational firms
  • updated strategic analyses of emerging concerns, such as mode combination, flexibility and development over time
  • a thorough overview of theoretical perspectives to encourage better understanding of the 'why, what and how' of mode decisions
  • an updated mode strategy section which allows you to challenge existing perspectives and research.

Influenced by the needs of the next generation of international business, management and marketing students, this second edition provides the most comprehensive coverage of foreign operation methods in current literature, and will be an excellent introduction to the nature and range of mode options available to companies as they internationalise.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

The late Lawrence S. Welch, formerly Professor, Melbourne Business School, Australia, Gabriel R.G. Benito, Professor, BI Norwegian Business School, Norway and Bent Petersen, Professor Emeritus, Copenhagen Business School, Denmark

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2018
Langue
anglais
ISBN 10 
1783475730
ISBN 13 
9781783475735
Reliure
Relié
Numéro d'édition
2
Nombre de pages
496
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781783475759: Foreign Operation Methods: Theory, Analysis, Strategy (2)

Edition présentée

ISBN 10 :  1783475757 ISBN 13 :  9781783475759
Editeur : Edward Elgar Publishing Ltd, 2018
Couverture souple