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Présentation de l'éditeur :
Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy).
But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing.
Messages can no longer be managed. The age of 'spin' is over.
In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise.
How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next?
Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.
Biographie de l'auteur :
But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing.
Messages can no longer be managed. The age of 'spin' is over.
In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise.
How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next?
Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.
Robert Phillips has been advising global corporations and writing, publishing and speaking on the future of communications for over 25 years. He is Head of Chambers at Jericho Chambers; a Visiting Professor at Cass Business School, London; and co-author of Citizen Renaissance (2008). Robert has been working at the leading edge of communications since co-founding Jackie Cooper Public Relations in 1987. He is the former (EMEA) President & CEO of Edelman – the world's largest Public Relations firm – and Global Chair of its Public Engagement & Future Strategies group.
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- ÉditeurUnbound
- Date d'édition2015
- ISBN 10 1783520833
- ISBN 13 9781783520831
- ReliureBroché
- Nombre de pages336
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Trust Me, PR Is Dead
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Description du livre Etat : New. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318. . 2016. Paperback. . . . . N° de réf. du vendeur V9781783520831
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Description du livre Etat : New. New! This book is in the same immaculate condition as when it was published 0.71. N° de réf. du vendeur 353-1783520833-new
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Description du livre Etat : New. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318. . 2016. Paperback. . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9781783520831
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