Competing for a Sustainable World - Couverture souple

Sharma, Sanjay

Couverture souple

ISBN 10 : 1783531223 ISBN 13 : 9781783531226

Editeur : Routledge, 2014

Synopsis

Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoing systematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making, developing and implementing business logic for sustainable innovation, overcoming decision-making biases by managers, creating an opportunity framework to spark creativity, and developing effective organizational capabilities to build a sustainable innovation DNA within the organization. Such a capacity provides an organization with the ability to anticipate and overcome internal and external barriers and achieve competitive advantage through sustainable innovation of products, services, and business models.

Based on original research, current state-of-the-knowledge, and relevant examples, this book comprehensively outlines and describes the process that managers can undertake to effectively and successfully implement a sustainability strategy that will help them attract and retain managerial talent; increase operating legitimacy and reduce compliance costs; boost stakeholder support; reduce costs through increased efficiency, quality, reliability, safety, and responsiveness of existing operations; foster radical innovations in processes, products, services, and new markets; and promote competitive imagination of future products, services, and business models.

A propos du livre

À propos de l?auteur

Sanjay Sharma teaches at the University of Vermont. He is a pioneering researcher on corporate sustainability; he has published 7 books and 60 articles on this topic. Before academia, he was a senior manager and CEO with multinational corporations for 16 years.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1783531223
• ISBN 13: 9781783531226
• Reliure: Broché
• Nombre de pages: 232
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible