Articles liés à Consumer Culture Theory (16)

Consumer Culture Theory (16) - Couverture rigide

 
9781784411589: Consumer Culture Theory (16)
Couverture rigide
ISBN 10 : 1784411582 ISBN 13 : 9781784411589
Editeur : Emerald Group Publishing Limited, 2014

Synopsis

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

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Présentation de l'éditeur

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

Biographie de l'auteur

Belk R.W. - York University, Canada Price L. - University of Arizona, Tucson, AZ, USA Penaloza L. - EDHEC Business School, Paris, France

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Group Publishing Limited
Date d'édition
2014
Langue
anglais
ISBN 10 
1784411582
ISBN 13 
9781784411589
Reliure
Relié
Nombre de pages
350
Éditeur
Schouten John, Martin Diane, Belk Russell W.
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

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Trebbin
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