Articles liés à Advances in Business and Management Forecasting (10)

Advances in Business and Management Forecasting (10) - Couverture rigide

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9781784412098: Advances in Business and Management Forecasting (10)
Couverture rigide
ISBN 10 : 1784412090 ISBN 13 : 9781784412098
Editeur : Emerald Group Publishing Limited, 2014

Synopsis

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Group Publishing Limited
Date d'édition
2014
Langue
anglais
ISBN 10 
1784412090
ISBN 13 
9781784412098
Reliure
Relié
Nombre de pages
350
Éditeur
Lawrence Kenneth D., Klimberg Ronald K.
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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