Marketing Rural Tourism: Experience and Enterprise - Couverture rigide

Saxena, Gunjan

 
9781784710873: Marketing Rural Tourism: Experience and Enterprise
Couverture rigide
ISBN 10 : 1784710873 ISBN 13 : 9781784710873
Editeur : Edward Elgar Publishing Ltd, 2016

Synopsis

Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities.

Marketing Rural Tourism presents actor narratives to reveal nuances inherent in their practices and perceptions as they develop, support or oppose tourism in their locality. By focusing on actors' experience and enterprise involved in the ongoing production, consumption and marketing of rural landscapes for tourism, this book enables an insight into varied storylines that underlie the processes of place making.

Academics in the area of marketing and tourism as well as development studies will appreciate the contribution this book will make to the wider marketing discourse that circulates about rural destinations. The book will also be a valuable resource to undergraduate students looking to incorporate fresh conceptual insights into their projects, as well as postgraduate students looking to apply newer approaches to conceptualising tourism or place marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Gunjan Saxena, Hull University Business School, UK

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2016
Langue
anglais
ISBN 10 
1784710873
ISBN 13 
9781784710873
Reliure
Relié
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
non disponible