Handbook of Research on New Product Development - Couverture souple

 
9781784718169: Handbook of Research on New Product Development
Couverture souple
ISBN 10 : 1784718165 ISBN 13 : 9781784718169
Editeur : Edward Elgar Publishing Ltd, 2019

Synopsis

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance.

The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research.

Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.

Contributors include: A.M. Baker, B.L. Bayus, S. Bharadwaj, D. Boyd, R.J. Calantone, G. Challagalla, D. Chandrasekaran, G. Colarelli O'Connor, R.G. Cooper, C.A. Di Benedetto, N. Donthu, E. Fang, G.J. Fisher, N.Z. Foutz, N. Franke, E. Genc, J. Goldenberg, P.N. Golder, D.A. Griffith, E. Keko, V. Kuppuswamy, D. Mitra, C. Moorman, C.P. Moreau, H. Nguyen, J.C. Prabhu, G.J. Prevo, N. Ramani, V.R. Rao, S.M. Shugan, R. Srinivasan, S. Stremersch, G.J. Tellis, L.H. Vincent, E. von Hippel, S. Wies, G. Yalcinkaya, E. Yin

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Edited by Peter N. Golder, Professor of Marketing, Tuck School of Business, Dartmouth College and Debanjan Mitra, Professor of Marketing and Voya Financial Chair, University of Connecticut School of Business, US

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2019
Langue
anglais
ISBN 10 
1784718165
ISBN 13 
9781784718169
Reliure
Broché
Nombre de pages
480
Éditeur
Golder Peter N., Mitra Debanjan
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781784718145: Handbook of Research on New Product Development

Edition présentée

ISBN 10 :  1784718149 ISBN 13 :  9781784718145
Editeur : Edward Elgar Publishing Ltd, 2018
Couverture rigide