Handbook of Research on Franchising - Couverture rigide

Couverture rigide

ISBN 10 : 1785364170 ISBN 13 : 9781785364174

Editeur : Edward Elgar Publishing Ltd, 2017

Synopsis

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising contains original work by leading franchise scholars from around the world who offer new insights into entrepreneurial behavior, organizational forms, regulation, internationalization and other contemporary issues relating to this dynamic business strategy.

The book will provide readers with a base of knowledge about the entrepreneurial opportunities and behaviors of franchisors and franchisees as well as explore the forms that franchise organizations may take, the regulation of franchise companies, how franchisors and franchisees relate to one another, the development of the franchise model, franchising in emerging markets, social franchising and more. It introduces theory and sets the agenda for future research and adds to education and practice.

Practitioners will benefit from the high quality scientific research, and scholars will find exciting opportunities for contributing to the body of knowledge on a subject that has not received sufficient attention. The research contained in this book will also be of value to franchisors, franchisees, service providers and government regulators.

Contributors include: E.H. Aliouche, I. Alon, P. Amadieu, G. Basset, G.J. Castrogiovanni, M. Chaudey, G. Cliquet, E. Croonen, L. Dada, M. de los Dolores Santarriaga Pineda, C. Di Lernia, A. Du Toit, T. Ehrmann, R.W. Emerson, M. Fadairo, L. Frazer, N. Gorovaia, A. Grace, M. Grünhagen, F. Hoy, M. Jell-Ojobor, M. Kacker, P.J. Kaufmann, F. Lafontaine, C. Lanchimba, B. Lawrence, M. Madanoglu, B. Meiseberg, A. Paswan, R. Perrigot, K. Picot-Coupey, C. Pietrafesa, F. Sadeh, F.C. Soto Ramirez, R. Stassen, O. Streed, A. Terry, J.-L. Viviani, A. Watson, D.H.B. Welsh, J. Windsperger, F.A. Zafeiropoulou

A propos du livre

À propos de l?auteur

Edited by Frank Hoy, Paul R. Beswick Professor of Innovation & Entrepreneurship, Worcester Polytechnic Institute, US, Rozenn Perrigot, Professor of Management, Graduate School of Management, University of Rennes 1, France and Andrew Terry, Professor of Business Regulation, University of Sydney Business School and Emeritus Professor, University of New South Wales, Australia

Détails de l'édition

• Éditeur: Edward Elgar Publishing Ltd
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1785364170
• ISBN 13: 9781785364174
• Reliure: Relié
• Nombre de pages: 640
• Éditeur: Hoy Frank, Perrigot Rozenn, Terry Andrew
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible