Articles liés à International Marketing in the Fast Changing World

International Marketing in the Fast Changing World - Couverture rigide

 
9781785602337: International Marketing in the Fast Changing World
Couverture rigide
ISBN 10 : 1785602330 ISBN 13 : 9781785602337
Editeur : Emerald Group Publishing Limited, 2015

Synopsis

Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Group Publishing Limited
Date d'édition
2015
Langue
anglais
ISBN 10 
1785602330
ISBN 13 
9781785602337
Reliure
Relié
Nombre de pages
304
Éditeur
Zou Shaoming, Schlegelmilch Bodo B., Stottinger Barbara
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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