E-Services Adoption: Processes by Firms in Developing Nations - Couverture rigide

 
9781785603259: E-Services Adoption: Processes by Firms in Developing Nations
Couverture rigide
ISBN 10 : 1785603256 ISBN 13 : 9781785603259
Editeur : Emerald Group Publishing Limited, 2015

Synopsis

This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace of new e-service technologies will substantially improve the quality of lives for most residents globally. A profound happening occurring now! The new technologies combine rapidly delivering of a multitude of services at extremely low cost to adopters now having extremely low incomes relative to residents living in developed nations. Adoption of e-service among residents in developing nations ends the debate as to whether or not marketing to the "bottom of the pyramid" is possible. The more relevant issues focus on describing and explaining e-service adoption processes in developing nations. How are these processes being implemented? What obstacles had to be overcome in achieving these adoptions? How were these obstacles overcome? Read this volume for research providing useful answers to these questions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace of new e-service technologies will substantially improve the quality of lives for most residents globally. A profound happening occurring now! The new technologies combine rapidly delivering of a multitude of services at extremely low cost to adopters now having extremely low incomes relative to residents living in developed nations. Adoption of e-service among residents in developing nations ends the debate as to whether or not marketing to the bottom of the pyramid is possible. The more relevant issues focus on describing and explaining e-service adoption processes in developing nations. How are these processes being implemented? What obstacles had to be overcome in achieving these adoptions? How were these obstacles overcome? Read this volume for research providing useful answers to these questions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Group Publishing Limited
Date d'édition
2015
Langue
anglais
ISBN 10 
1785603256
ISBN 13 
9781785603259
Reliure
Relié
Nombre de pages
496
Éditeur
Quaddus Mohammed, Woodside Arch G.
Coordonnées du fabricant
non disponible
Personne responsable
Parlux SpA
customer-care@parlux.it

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Autres éditions populaires du même titre

9781785607097: E-Services Adoption: Processes by Firms in Developing Nations

Edition présentée

ISBN 10 :  178560709X ISBN 13 :  9781785607097
Editeur : Emerald Group Publishing Limited, 2015
Couverture rigide