Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age - Couverture rigide

Satpathy, Anurag; Agrawal, Arjun; Mohapatra, Sanjay

 
9781785604812: Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age
Couverture rigide
ISBN 10 : 1785604813 ISBN 13 : 9781785604812
Editeur : Emerald Group Publishing Limited, 2015

Synopsis

For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Group Publishing Limited
Date d'édition
2015
Langue
anglais
ISBN 10 
1785604813
ISBN 13 
9781785604812
Reliure
Relié
Nombre de pages
137
Coordonnées du fabricant
non disponible
Personne responsable
Parlux SpA
customer-care@parlux.it

Via Goldoni, 10-12
Trezzano sul Naviglio
20090
Italie