Articles liés à Behavioural Economics: Psychology, Neuroscience, and...
Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics - Couverture souple
Synopsis
The controversial science that claims to have revolutionised economics.
For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
David Orrell is a scientist and writer of books on science and economics. His latest books are Economyths: 11 Ways Economics Gets It Wrong (Icon Books, 2017), and Quantum Economics: The New Science of Money (Icon Books, 2018).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Behavioural Economics : Psychology, Neuroscience, and the Human Side of Economics
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Icon Books, Limited, 2021
ISBN 10 : 178578644X
ISBN 13 : 9781785786440
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Behavioural Economics
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Paperback. Etat : New. The controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing? N° de réf. du vendeur LU-9781785786440
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Behavioural Economics: Psychology, neuroscience, and the human side of economics (Hot Science)
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Behavioural Economics: Psychology, neuroscience, and the human side of economics (Hot Science)
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Behavioural Economics: Psychology, neuroscience, and the human side of economics
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Behavioural Economics: Psychology, neuroscience, and the human side of economics
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Behavioural Economics
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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Paperback. Etat : New. The controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing? N° de réf. du vendeur LU-9781785786440
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Behavioural Economics: Psychology, neuroscience, and the human side of economics (Hot Science)
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. pp. 176. N° de réf. du vendeur 18384218271
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Behavioural Economics: Psychology, neuroscience, and the human side of economics
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
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