The Creative Nudge: Simple Steps to Help You Think Differently - Couverture souple

Chesters, Kevin; Mahoney, Mick

Couverture souple

ISBN 10 : 1786279002 ISBN 13 : 9781786279002

Editeur : Laurence King Publishing, 2021

Synopsis

Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.

A propos du livre

À propos de l?auteur

Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.

Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.

À propos de la quatrième de couverture

Creative thinking is something everyone can do

Détails de l'édition

• Éditeur: Laurence King Publishing
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1786279002
• ISBN 13: 9781786279002
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: Alexander Ungert; handelskontor-ungert@gmx.de; ; Am Höhberg 23; Bad Schwalbach; 65307; Allemagne