Methods and Tools for Creative Competitive Intelligence - Couverture rigide

Goria, Stéphane

 
9781786301635: Methods and Tools for Creative Competitive Intelligence
Couverture rigide
ISBN 10 : 1786301636 ISBN 13 : 9781786301635
Editeur : ISTE Ltd and John Wiley & Sons Inc, 2017

Synopsis

"Creative competitive intelligence" is an information-seeking and monitoring activity of an information environment for the purpose of creativity and innovation. It involves the process leading up to the development of an informational supply adapted to the inspiration of creative or innovative personnel.

This dynamic aims for the recognition of novelties (ideas, products, technologies, etc.), the identification of new players in the world of creation and innovation, and the identification of forgotten or neglected developmental paths.

This book is aimed at readers who already have some experience of innovation and who are now looking for new ways to discover new products under development, anticipate the design of future products, identify unexplored tracks of inventions, develop and analyze innovation strategies, or recognize the emergence of budding artists.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Stéphane Goria is Assistant Professor in Communication Sciences and a course convener of the Masters in Digital Documentation - Strategic Watch and Knowledge Organizations at the University of Lorraine in France.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
ISTE Ltd and John Wiley & Sons Inc
Date d'édition
2017
Langue
anglais
ISBN 10 
1786301636
ISBN 13 
9781786301635
Reliure
Relié
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible