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Innovation and Export: The Joint Challenge of the Small Company - Couverture rigide

Enjolras, Manon

 
9781786306203: Innovation and Export: The Joint Challenge of the Small Company
Couverture rigide
ISBN 10 : 1786306204 ISBN 13 : 9781786306203
Editeur : ISTE Ltd and John Wiley & Sons Inc, 2022

Synopsis

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
ISTE Ltd and John Wiley & Sons Inc
Date d'édition
2022
Langue
anglais
ISBN 10 
1786306204
ISBN 13 
9781786306203
Reliure
Relié
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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