Corporate Innovation Strategies: Corporate Social Responsibility and Shared Value Creation - Couverture rigide

Gasmi, Nacer

Couverture rigide

ISBN 10 : 1786306549 ISBN 13 : 9781786306548

Editeur : ISTE Ltd and John Wiley & Sons Inc, 2021

Synopsis

Corporate social responsibility (CSR) is simply the maximization of a company�s value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.

A propos du livre

À propos de l'auteur

Nacer Gasmi is a Doctor of Management Science and Maître de conférences at the University Bourgogne Franche-Comté, France. His work at CREGO (Center for research in organizational management) and at the Institute of Business Administration focuses on organizational strategy and management.

Détails de l'édition

• Éditeur: ISTE Ltd and John Wiley & Sons Inc
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1786306549
• ISBN 13: 9781786306548
• Reliure: Relié
• Nombre de pages: 224
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