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Wine Management and Marketing: Responses of the Industry to Crises and New Expectations (2) - Couverture rigide

 
9781786308740: Wine Management and Marketing: Responses of the Industry to Crises and New Expectations (2)
Couverture rigide
ISBN 10 : 1786308746 ISBN 13 : 9781786308740
Editeur : ISTE Ltd and John Wiley & Sons Inc, 2024

Synopsis

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities.

Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Foued Cheriet is Full Professor of International Strategy and Marketing Applied to Wine at the Institut Agro Montpellier and a member of the Institute for Higher Education in Vine and Wine, France.

Carole Maurel is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France.

Paul Amadieu is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France.

Hervé Hannin is Research Engineer at the Institut Agro Montpellier, Director of the Chaire d'entreprises Vigne et Vin, and Director of Development at the Institute for Higher Education in Vine and Wine, France.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
ISTE Ltd and John Wiley & Sons Inc
Date d'édition
2024
Langue
anglais
ISBN 10 
1786308746
ISBN 13 
9781786308740
Reliure
Relié
Nombre de pages
368
Éditeur
Cheriet Foued, Maurel Carole, Amadieu Paul, Hannin Herve
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

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