Mapping Managerial Implications of Green Strategy: A Framework for Sustainable Innovation - Couverture rigide

Tesar, George; Moini, Hamid; Sorensen, Olav Jull

 
9781786344809: Mapping Managerial Implications of Green Strategy: A Framework for Sustainable Innovation
Couverture rigide
ISBN 10 : 1786344807 ISBN 13 : 9781786344809
Editeur : World Scientific Europe Ltd, 2018

Synopsis

Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.

This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of the design process throughout the entire value-creating channel. It draws together a comprehensive framework to understand, from the perspective of marketing management, what managerial considerations are important in committing to green initiatives.

Presenting an active debate and policies on environmental sustainability for small and medium sizes manufacturing companies, it focuses on aspects of innovative marketing practices in response to the need for businesses to incorporate strategies that generate a smaller carbon footprint.

Aimed at an international audience, Mapping Managerial Implications of Green Strategy is an invaluable resource for managers looking for green solutions, and doctoral and graduate students looking for research topics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
World Scientific Europe Ltd
Date d'édition
2018
Langue
anglais
ISBN 10 
1786344807
ISBN 13 
9781786344809
Reliure
Relié
Nombre de pages
214
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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