Selling Science: How to Use Business Skills to Win Support for Scientific Research - Couverture rigide

Judge, Steven; Lucas, Richard

Couverture rigide

ISBN 10 : 1786345722 ISBN 13 : 9781786345721

Editeur : World Scientific Europe Ltd, 2018

Synopsis

Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists.

The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan.

The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy.

Détails de l'édition

• Éditeur: World Scientific Europe Ltd
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1786345722
• ISBN 13: 9781786345721
• Reliure: Relié
• Nombre de pages: 116
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible