Strategy Beyond Markets - Couverture rigide

Couverture rigide

ISBN 10 : 1786350203 ISBN 13 : 9781786350206

Editeur : Emerald Group Publishing Limited, 2016

Synopsis

Strategy Beyond Markets examines how the strategies employed by firms affect long run value. Scholars in this field focus their attention on firm interactions with entities other than the firm's primary market stakeholders. These stakeholders include international NGOs, environmental groups, local communities, regulators, politicians and the courts. This book is organized around three themes: Public politics, private politics, and integrated political strategy. In public politics, firms use sophisticated instruments (e.g., campaign funding, committee participation) to influence local, national, and international political environments. In private politics, firms work closely with NGOs and other special interest groups to preempt unfavorable policy, react swiftly to crises, and proactively develop socially responsible strategies. Additionally, firms that are heavily influenced by politics are more likely to craft integrated political strategy as part of a more comprehensive plan. This special issue comprises papers from preeminent scholars including David Baron, Jean-Philippe Bonardi, Daniel Diermeier, Thomas Lyon, John Maxwell, Ken Shotts, and Dennis Yao.

A propos du livre

À propos de l?auteur

Edited by John M. De Figueiredo, Duke University, Durham, NC, USA Michael Lenox, University of Virginia, Charlottesville, VA, USA Felix Oberholzer-Gee, Harvard Business School, Boston, MA, USA Richard G. Vanden Bergh, University of Vermont, Burlington, VT, USA

Détails de l'édition

• Éditeur: Emerald Group Publishing Limited
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1786350203
• ISBN 13: 9781786350206
• Reliure: Relié
• Nombre de pages: 480
• Éditeur: Figueiredo John M. De, Lenox Michael, Oberholzer-Gee Felix, Vanden Bergh Richard G.
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne