Technological Innovation: Generating Economic Results - Couverture rigide

 
9781786352385: Technological Innovation: Generating Economic Results
Couverture rigide
ISBN 10 : 1786352389 ISBN 13 : 9781786352385
Editeur : Emerald Group Publishing Limited, 2016

Synopsis

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Edited by Marie C. Thursby, Georgia Institute of Technology, Atlanta, GA, USA

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Group Publishing Limited
Date d'édition
2016
Langue
anglais
ISBN 10 
1786352389
ISBN 13 
9781786352385
Reliure
Relié
Numéro d'édition
2
Nombre de pages
432
Éditeur
Thursby Marie C.
Coordonnées du fabricant
non disponible
Personne responsable
Parlux SpA
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