Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries - Couverture rigide

Andaleeb, Syed Saad; Hasan, Khalid

Couverture rigide

ISBN 10 : 1786357461 ISBN 13 : 9781786357465

Editeur : Emerald Group Publishing Limited, 2016

Synopsis

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.

A propos du livre

À propos de l?auteur

Syed Saad Andaleeb, Pennsylvania State University, USA; BRAC University, Bangladesh Khalid Hasan, The Nielsen Company; ResInt Canada

Détails de l'édition

• Éditeur: Emerald Group Publishing Limited
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1786357461
• ISBN 13: 9781786357465
• Reliure: Relié
• Nombre de pages: 592
• Coordonnées du fabricant: non disponible
• Personne responsable: Parlux SpA; customer-care@parlux.it; ; Via Goldoni, 10-12; Trezzano sul Naviglio; 20090; Italie