Strategic Management in Tourism - Couverture souple

Couverture souple

ISBN 10 : 1786390248 ISBN 13 : 9781786390240

Editeur : CABI Publishing, 2018

Synopsis

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications.Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning;-Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management;-Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understandingNow in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

A propos du livre

À propos des auteurs

Luiz Moutinho (BA, MA, PhD, FCIM) was Professor of BioMarketing and Futures Research at DCU Business School, Dublin City University in Ireland. Previously, and for 20 years, he was appointed Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. In 2017 he received a degree of Professor Honoris Causa from the University of Tourism and Management Skopje, FY Republic of Macedonia. Professor Moutinho completed his PhD at the University of Sheffield in 1982. He has since held posts at Cardiff Business School, University of Wales College of Cardiff and in the USA (Cleveland State University, Northern Arizona University, California State University), as well as Visiting Professorship positions at numerous universities in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia and Cyprus. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2), as well as associate editor for four other journals, and sits on the Editorial Boards of another 46 international academic journals. He has over 140 articles published in refereed academic journals, 30 books, and more than 9,900 academic citations.Professor Moutinho's areas of research interest encompass bio-marketing, neuroscience in marketing, EMOWEAR, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, marketing futurecast, and tourism and marketing.

Alfonso Vargas-Sánchez is the promoter and Editor-in-Chief of Enlightening Tourism: A Pathmaking Journal (ET) launched in 2011 and indexed in many repositories and scientific databases. Dr. Vargas-Sánchez's main research interests are in the Strategic Management discipline and in the tourism industry, both in companies and in destinations. At present, he is a full professor at the University of Huelva, where he has been distinguished with the 2002/2003 Teaching Excellence Diploma, and the 2006/2007 Teaching Excellence & Quality Award as a member of an online teaching group. Since 2004 he heads the Research Group named "Innovation and Development Strategies in Tourist Firms" (GEIDETUR), included in the Andalusian Government's Plan of R&D&I. Prof. Vargas-Sánchez has carried out academic activities, both in researching and teaching, in different Universities and higher education institutions around the world, in the five continents. Nowadays, he serves as Visiting Professor in the UK at the York St John Business School and the School of Business and Entrepreneurship of the RAU (where in addition he is a member of its Advisory Board), and in the University of the Algarve (Portugal), where he also is invited researcher and has been member of its General Council. Additionally, he collaborates with the Agency for Assessment and Accreditation of Higher Education, in Portugal, as external expert. He has served in several positions in the University of Huelva, where he is Full Professor, but in addition he leads the Spanish-Portuguese Network of Researchers on Tourism (REINTUR).

Détails de l'édition

• Éditeur: CABI Publishing
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1786390248
• ISBN 13: 9781786390240
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 378
• Éditeur: Moutinho Luiz, Vargas-Sanchez Professor Alfonso
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible