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Service Failures and Recovery in Tourism Hospitality: A Practical Manual - Couverture rigide

 
9781786390677: Service Failures and Recovery in Tourism Hospitality: A Practical Manual
Couverture rigide
ISBN 10 : 1786390671 ISBN 13 : 9781786390677
Editeur : CABI Publishing, 2017

Synopsis

Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services.Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of the literature, presents an invaluable source of information for academics, students, researchers and practitioners. In addition to its extensive coverage of the literature in terms of recent research published in top tier journals, chapters in the book contain student aids, real-life examples, case studies, links to websites and activities alongside discussion questions and presentation slides for in-class use by teaching staff.This book is enhanced with supplementary resources including customizable lecture slides.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Erdogan Koc is Professor at Bandirma Onyedi Eylul University, Turkey.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CABI Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
1786390671
ISBN 13 
9781786390677
Reliure
Relié
Nombre de pages
244
Éditeur
Koc Erdogan
Coordonnées du fabricant
non disponible
Personne responsable
non disponible