Articles liés à Handbook of Research on Retailing

Handbook of Research on Retailing - Couverture rigide

 
9781786430274: Handbook of Research on Retailing
Couverture rigide
ISBN 10 : 1786430274 ISBN 13 : 9781786430274
Editeur : Edward Elgar Publishing Ltd, 2018

Synopsis

The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Each of these players has to keep up with the consumer –- even successful companies cannot sit back and rest but need to prepare for the next wave of change.

This Handbook sheds light on these issues with its research-based analysis of the strategic and tactical issues that comprise the state of the art in retailing. Leading scholars explore what we know from extant studies, what are the ensuing best practices, what evolutions are ahead, and whether current approaches still work in the future.

This book’'s future-based perspective makes it an excellent resource for academics in retailing and marketing, as well as marketing and retailing consultants, retailers, and marketing managers.

Contributors include: A. Alptekinoglu, Z. Bei, R. Bolton, E. Breugelmans, B.J. Bronnenberg, K. Campo, A. Chernev, M. Dekimpe, E. Fox, Á. Garrido-Morgado, D.K. Gauri, K. Gedenk, I. Geyskens, K. Gielens, E. Gijsbrechts, Ó. González-Benito, D. Grewal, R. Hamilton, R. Janakiraman, O. Kamran-Disfani, A.R. Koschmann, P. Linzbach, M.K. Mantrala, M. Martos-Parta, J. Parker, J.A. Petersen, B. Ratchford, W. Reinartz, R. Rishika, A. Roggeveen, R. Sethuraman, V. Shankar, J.B. Steenkamp, M. Vanhuele

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Edited by Katrijn Gielens, Tilburg University and Els Gijsbrechts, Tilburg School of Economics and Management, Tilburg University, the Netherlands

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2018
Langue
anglais
ISBN 10 
1786430274
ISBN 13 
9781786430274
Reliure
Relié
Nombre de pages
480
Éditeur
Gielens Katrijn, Gijsbrechts Els
Coordonnées du fabricant
non disponible
Personne responsable
non disponible