Handbook of Service Business: Management, Marketing, Innovation and Internationalisation - Couverture souple

 
9781786434944: Handbook of Service Business: Management, Marketing, Innovation and Internationalisation

Synopsis

Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. This interdisciplinary Handbook provides a critical and multi-disciplinary review of current service business processes and practices. Broadening our understanding of services in the world economy, the editors push back the frontiers of current critical thinking by bringing together eminent scholars from economics, management, sociology, public policy, planning and geography.

Chapters contribute to ongoing debates about the nature and management of service business and the characteristics of service-led economies. Disciplinary perspectives on services, services and core business processes, and the management of service business are explored. Included is a series of case studies from the EU, USA, UK and Australia.

Designed as an additional text for undergraduates and postgraduate studies, this book will appeal to students and scholars seeking a multi-disciplinary understanding of this increasingly mainstream field.

Contributors: L. Andres, U. Apte, J.R. Bryson, C. Chapain, A. Coad, P.W. Daniels, F. Djellal, M. Ehret, J. Frankish, F. Gallouj, R. Greenwood, C. M. Hall, S. Hollis, A. Jones, U. Karmarkar, C.A. Kieliszewski, P.P Maglio, R. Mason, T. Morris, H. Nath, M. O'Mahony, A. Potter, J. Roberts, R. Roberts, L. Rubalcaba, M. Smets, D.J. Storey, P. Strom, J. Sundbo, D.J. Teece, M. Toivonen, R.H. Tsiotsou, J. Wirtz, F.F. Yang, A.G.O. Yeh

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Edited by John R. Bryson, Professor of Enterprise and Economic Geography, Department of Strategy and International Business, Birmingham Business School, University of Birmingham and the late Peter W. Daniels, formerly Emeritus Professor of Geography, School of Geography, Earth and Environmental Sciences, University of Birmingham, UK

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781781000403: Handbook of Service Business: Management, Marketing, Innovation and Internationalisation

Edition présentée

ISBN 10 :  1781000409 ISBN 13 :  9781781000403
Editeur : Edward Elgar Publishing Ltd, 2015
Couverture rigide