Lean Mobile App Development - Couverture souple

Drongelen, Mike Van; Krishnaswamy, Aravind

Couverture souple

ISBN 10 : 1786467046 ISBN 13 : 9781786467041

Editeur : Packt Publishing, 2017

A propos du livre

Biographie de l'auteur :

Mike van Drongelen works as a mobile solution consultant in the Netherlands. He develops Android, iOS, and .NET solutions for various customers and has some start-up projects of his own.

Creating successful software using less code is what he is aiming for. He thinks developing software is fun, but waste is not. Too often the business guys do not fully understand the tech guys and the other way around. This, amongst other insights, explains why he is interested in the lean start-up methodology and why he thinks it is important to apply to mobile app development.

When he is not developing apps, he likes to go on trips on his motorbike or with his 2 CV.

Adam is a seasoned unicorn who has run political campaigns, created tech training centers for at-risk youth, and founded and sold a successful SaaS. Adam now runs 10+ software teams for Dominion Dealer Solutions, an enterprise SaaS serving US auto dealers.

Adam promotes team excellence, fact-driven decision-making and failing fast. At Dominion, Adam integrated Lean / Agile methods and coding best practices into all his teams.

Adam lives on the island of Antigua. When offline, Adam etches glass and enjoys life with his wife and daughters.

Rich Garabedian spent the last 20 plus years developing software for businesses ranging from defense contractors to small internet start-ups. He currently works for Dominion Dealer Solutions as the director of development for mobile and two desktop applications.

Rich loves the Java programming language and is an avid Android user. He also pulls his own espresso shots and, according to his wife, spends too many hours video gaming.

Outside of work, Rich is either competitive cycling or chasing after his three amazing daughters.

Alberto has spent his career providing creative leadership and delivering premium digital design for a wide array of clients that span from small businesses / agencies to some of the largest digital media companies worldwide. He has over twenty years experience leading teams in award winning digital product design and marketing efforts. He currently serves as the Director of User Experience for for Dominion Dealer Solutions, an enterprise SaaS serving auto dealers and OEMs in the US.

Aravind ‘Arvi’ Krishnaswamy is an entrepreneur and tech executive. He lives in Bangalore, India, with his wife Monami and his dog. He's passionate about all things cloud, mobile, and social.

He co-founded Levitum and is fortunate to work with a wonderful set of friends. In the past, he lived and worked in Silicon Valley, where he was a part of one IPO and exit. He also holds a patent for work done during his MS research at Iowa State University.

In his spare time, he enjoys playing tennis, writing, and travel with his talented wife and dog. He's also a frequent public speaker at a number of product and tech conferences.

Présentation de l'éditeur :

Develop lean iOS and Android apps using industry standard techniques and lean development practices.

About This Book

• Build ready-to-deploy apps with less iterations and shorter development times
• Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store
• This hands-on guide puts continuous innovation into practice to develop successful mobile apps

Who This Book Is For

This book is for developers, CTOs, and architects working for a startup or another kind of lean startup environment, such as start-up within a cooperation. It is is ideal for any iOS and Android developer who wants to build successful mobile apps by adopting the lean startup methodology.

What You Will Learn

• Apply the lean startup methodology to real Android and iOS development
• Define what your hypotheses are by creating an Minimal Viable Product
• Validate your idea against the Business Model Canvas
• Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly
• Develop skills and devise strategies to build versatile and flexible apps that meet changing business requirements
• Investigate the possibilities when you need to pivot your start-up idea whether in a startup or an established business.
• Create a successful app and get tips on how to boostconversion and how to optimize the on boardingprocess.

In Detail

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer?

By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how.

It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice.

A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.

Style and approach

This book takes a hands-on approach to developing apps through the Lean Start-up Methodology. Following a 50% business and 50% tech approach, this book is filled with practical examples and real-world experiments.

À propos de cette édition

• Éditeur: Packt Publishing
• Date d'édition: 2017
• ISBN 10: 1786467046
• ISBN 13: 9781786467041
• Reliure: Broché
• Nombre de pages: 378