Good Company: How to Build a Business Without Losing Your Values - Couverture souple

Dexter, Julietta

Couverture souple

ISBN 10 : 1786497220 ISBN 13 : 9781786497222

Editeur : Atlantic Books, 2021

Synopsis

In a highly competitive world, many think business success means being ruthless: maximizing short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like "Move fast and break things" (Facebook) or "We're a team not a family" (Netflix). But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.

A propos du livre

À propos de l'auteur

Julietta Dexter founded The Communications Store in 1995 with £600 and two clients. Two decades since, TCS has become the premier strategic brand development, communications and PR company in the UK and US for the world's best brands in fashion, beauty and lifestyle. It has offices in London and New York. In 2017 it was named as one of the Sunday Times Top 100 Small Companies to Work For.

Détails de l'édition

• Éditeur: Atlantic Books
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1786497220
• ISBN 13: 9781786497222
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
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