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Understanding the New Business Paradigm in Eastern Europe: Lessons on Building a Successful Small Business - Couverture rigide

Kozielski, Robert

 
9781787141216: Understanding the New Business Paradigm in Eastern Europe: Lessons on Building a Successful Small Business
Couverture rigide
ISBN 10 : 1787141217 ISBN 13 : 9781787141216
Editeur : Emerald Publishing Limited, 2017

Synopsis

It is beyond a doubt that the business landscape is constantly changing with every small business looking for the next competitive advantage. In Understanding the New Business Paradigm in Eastern Europe, Kozielski presents a universal model for building a successful business in these hectic times. His four-tiered model is based on lessons learned from both developed and emerging markets across Eastern Europe, and is neither limited to one type of organization or a market, nor has any geographical borders. Called the "four-leaf clover," Kozielski's model features the experiences of such companies as mBank (part of Commerzbank), Aflofarm, Atlas, Redan, Sphinx and more. This work will be of interest to academics and professional who are looking for a holistic and systematic approach to successful small business management.

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À propos de l'auteur

Robert Kozielski, Fulbright Scholar (Willamette University, USA) and Associate Professor at the University of Lódz (Poland), is a leading authority on market strategies of enterprises, strategic analyses, and the evaluation of marketing actions' effectiveness in organizations. He is also the author of over 200 publications (books and articles) on market activities that have been published both in Poland and abroad, including Determinants of Organization Success, How to Quickly Write a Professional Marketing Plan, Advertising and Competitive Capacity of Polish Enterprises and Marketing Metrics (the first publication of its kind in the world concerning measurement processes and marketing indicators, ahead of such centers as, e.g., the Wharton Business School). He has presented papers, made presentations, and participated in numerous conferences and seminars in Poland and abroad.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Publishing Limited
Date d'édition
2017
Langue
anglais
ISBN 10 
1787141217
ISBN 13 
9781787141216
Reliure
Relié
Nombre de pages
212
Coordonnées du fabricant
non disponible
Personne responsable
non disponible