Brand Management: A Strategic Approach - Couverture rigide

Holmes, Travis

 
9781787150577: Brand Management: A Strategic Approach
Couverture rigide
ISBN 10 : 1787150577 ISBN 13 : 9781787150577
Editeur : Kruger Brentt Publisher Uk. Ltd., 2023

Synopsis

This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kruger Brentt Publisher Uk. Ltd.
Date d'édition
2023
Langue
anglais
ISBN 10 
1787150577
ISBN 13 
9781787150577
Reliure
Relié
Nombre de pages
326
Coordonnées du fabricant
non disponible
Personne responsable
non disponible