Developing New Products and Services: Learning Differentiation and Innovation - Couverture rigide

Meyer, Gregory; George, Nicholas

 
9781787151260: Developing New Products and Services: Learning Differentiation and Innovation
Couverture rigide
ISBN 10 : 1787151263 ISBN 13 : 9781787151260
Editeur : Kruger Brentt Publisher Uk. Ltd., 2023

Synopsis

The book contains all key aspects of developing new products and services and the matter is presented in lucid style. This is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a products or service life cycle. This book is an ideal text for design classes in business management and related disciplines as well as a reference for product designers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kruger Brentt Publisher Uk. Ltd.
Date d'édition
2023
Langue
anglais
ISBN 10 
1787151263
ISBN 13 
9781787151260
Reliure
Relié
Nombre de pages
284
Coordonnées du fabricant
non disponible
Personne responsable
non disponible