Persuasion - Couverture souple

Forsyth, Patrick

Couverture souple

ISBN 10 : 1787197948 ISBN 13 : 9781787197947

Editeur : Legend Business, 2018

Synopsis

Persuasion is not the same as negotiation, which is more geared towards a compromise or a degree of backing down. Rather persuasion is the power to convince the opposing party to your way of thinking either through means of influence, power or motivation. This book covers key tactics to guarantee persuasiveness; language appropriate to persuasion; relating benefits to individuals (the tailored approach); credibility; Avoid exaggeration; adding a demonstration; maximizing your chances; handling and overcoming objections; respecting alternative choices; and dealing with "maybe."

A propos du livre

À propos de l'auteur

Patrick Forsyth began his career in publishing and has run Touchstone Training & Consultancy since 1990; this specialises in the improvement of marketing, management and communications skills. He is an experienced conference speaker and writes extensively on business matters. He is the author of many successful books on aspects of business, management and careers, including How to Write Reports and Proposals (Kogan Page) and Marketing: a guide to the fundamentals (The Economist). One reviewer says of his work: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply.

Détails de l'édition

• Éditeur: Legend Business
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1787197948
• ISBN 13: 9781787197947
• Reliure: Broché
• Nombre de pages: 130
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne