Global Innovation: Developing Your Business for a Global Market - Couverture souple

Reuvid, Jonathan

 
9781787198609: Global Innovation: Developing Your Business for a Global Market
Couverture souple
ISBN 10 : 178719860X ISBN 13 : 9781787198609
Editeur : The University of Buckingham Press, 2020

Synopsis

Companies planning to expand their export business base or to enter international markets for the first time need to focus their strengths and match them with market opportunities.

The process of interaction, integration between people, companies, governments and nations is driven by international trade and investment, which in turn is aided by technology and innovation. A company’s success is likely to be founded or reinforced by innovation which will need to be protected and supported by expert advice or partnerships. Global Innovation offers encouragement to innovators, advice on essential preparation for exporters and export strategy including a five-point approach to identifying priority markets.

The book is spilt into three parts:

  • Part One: ENCOURAGING INNOVATORS
  • Part Two: PREPARING TO EXPORT
  • Part Three: ADDRESSING TARGET MARKETS.

The book also includes details of priority markets for export such as United States, France, Japan, Germany, China and more. With foreword by Chris Southworth, Secretary General, ICC United Kingdom and contribution from key industry experts such as Coventry University, Basck, BExA, Patentgate, TAIO, and Chartered Institute of Procurement and Supply to name a few, this is an indispensable guide for business to expand their goods, services, process and IP’s into the global market.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jonathan Reuvid has originated and edited a series of similar practical investment guides to the UK, to a number of developing countries all the Central and Eastern European countries that became EU members in May 2004, to Morocco and, since 1994, an acclaimed series of guides to doing business with China. An Oxford MA, he was formerly an economist with the French national oil company, CFP, and later Director of European Operations for a US Fortune 500 manufacturing multinational before embarking on a second career on publishing. He has more than 35 published titles to his name.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The University of Buckingham Press
Date d'édition
2020
Langue
anglais
ISBN 10 
178719860X
ISBN 13 
9781787198609
Reliure
Broché
Numéro d'édition
1
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
Purmerul LTD
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