Pitching for Lawyers: Using Marketing Communications Techniques to Improve Your Win Ratio - Couverture souple

Harding, Rebecca

 
9781787422742: Pitching for Lawyers: Using Marketing Communications Techniques to Improve Your Win Ratio
Couverture souple
ISBN 10 : 1787422747 ISBN 13 : 9781787422742
Editeur : Globe Law and Business Ltd, 2019

Synopsis

This Special Report focuses on improving the performance of lawyers in one of the most challenging areas of their work: pitching for business. In a market place that is becoming progressively more competitive and overcrowded, differentiating your work from the competition and winning is essential for the future of your firm. Whether it's pitching to a group, responding to a tender or meeting with an individual, using a combination of marketing communication techniques and in-depth audience analysis to prepare properly will improve the quality of your pitch and increase your success rate. You will stand out from the crowd. This unmissable report will give you a practical approach and a clear process to improve your pitching and responses to tenders. It covers areas such as common mistakes, in depth analysis of your audience, messaging and tone, persuading, what researching really means when pitching, visual differentiation, and cross border pitching. It also includes feedback and case studies from in house lawyers and partners, who have seen or made the worst of pitches, and the most outstanding.

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Éditeur
Globe Law and Business Ltd
Date d'édition
2019
Langue
anglais
ISBN 10 
1787422747
ISBN 13 
9781787422742
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
non disponible