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Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands - Couverture souple

 
9781787438217: Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands
Couverture souple
ISBN 10 : 178743821X ISBN 13 : 9781787438217
Editeur : Emerald Publishing Limited, 2017

Synopsis

The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.


Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP.

This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today’s most well-known brands and organizations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Matthew W. Ragas, Ph.D. and Ron Culp are on the public relations faculty in the College of Communication at DePaul University in Chicago, USA, where they help develop the next generation of communications leaders. They are the co-authors of Business Essentials for Strategic Communicators.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Publishing Limited
Date d'édition
2017
Langue
anglais
ISBN 10 
178743821X
ISBN 13 
9781787438217
Reliure
Broché
Nombre de pages
288
Éditeur
Ragas Matthew W., Culp Ron
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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