Key Success Factors of Sme Internationalisation: A Cross-country Perspective - Couverture rigide

 
9781787542785: Key Success Factors of Sme Internationalisation: A Cross-country Perspective
Couverture rigide
ISBN 10 : 1787542785 ISBN 13 : 9781787542785
Editeur : Emerald Publishing Limited, 2018

Synopsis

This collectivebook offers a cross-country perspective on the internationalisation of smalland medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe,North America, Australia and China provide new insights on how SMEs develop andperform their international activities. Their innovative approach isparticularly useful to understand the major role played by SMEs in today’sglobal economy.


The authorsidentify key factors that facilitate the international expansion of SMEs. Theyexplain how SMEs can succeed in their development in both mature and emergingeconomies. Their findings are based on quantitative surveys and in-depthcase studies, and the resulting recommendations are provided to help SME managers increase theperformance of their international activities.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Noémie Dominguez is Associate Professor of International Business at iaelyon School of Management, University of Lyon. She is directing a Master's degree in "International Business Realities". Her teaching and research interests include international business and strategic management, namely exports, networks, strategies and decision-making in the internationalisation process of SMEs (and also in the context of emerging countries).Ulrike Mayrhofer is Professor of International Business at iaelyon School of Management, University of Lyon, where she is the Vice-Dean for Corporate Relations, the Academic Director of the International MBA, and the Head of the International Business Team at the Magellan Research Center. Her research focuses on internationalisation strategies of companies in mature and emerging markets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Publishing Limited
Date d'édition
2018
Langue
anglais
ISBN 10 
1787542785
ISBN 13 
9781787542785
Reliure
Relié
Nombre de pages
274
Éditeur
Dominguez Nomie, Mayrhofer Ulrike
Coordonnées du fabricant
non disponible
Personne responsable
non disponible