Consumer Culture Theory - Couverture rigide

Couverture rigide

ISBN 10 : 1787542866 ISBN 13 : 9781787542860

Editeur : Emerald Publishing Limited, 2019

Synopsis

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.

This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.

A propos du livre

À propos de l'auteur

Domen Bajde is Professor WSR at University of Southern Denmark, where he heads the Consumption, Culture and Commerce research unit. His primary research interests include investigation of moralized markets and consumption, emergent technologies, and industry branding. Dannie Kjeldgaard is Professor in the Consumption, Culture and Commerce group at the University of Southern Denmark and VPP professor at the Univeristy of Gothenburg. Dannie's work analyses change processes of market-based glocalization, specifically how marketing and consumption constitute new sociocultural meaning systems. Russell W. Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. This work tends to be qualitative, visual, and cultural.

Détails de l'édition

• Éditeur: Emerald Publishing Limited
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1787542866
• ISBN 13: 9781787542860
• Reliure: Relié
• Nombre de pages: 204
• Éditeur: Bajde Domen, Kjeldgaard Dannie, Belk Russell W.
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne