Tourism Planning and Destination Marketing - Couverture rigide

Couverture rigide

ISBN 10 : 1787562921 ISBN 13 : 9781787562929

Editeur : Emerald Publishing Limited, 2018

Synopsis

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.

A propos du livre

À propos de l?auteur

Mark Anthony Camilleri is a Senior Lecturer in the Department of Corporate Communication at the University of Malta. His research interests include tourism marketing, stakeholder engagement and strategic corporate social responsibility. He has taught business subjects at undergraduate, vocational and post-graduate levels in Hong Kong, Malta, the UAE and the UK. He is also an editorial board member for a number of academic journals and scientific committees, and his contributions have been published in peer-reviewed journals, book chapters and conference proceedings.

Détails de l'édition

• Éditeur: Emerald Publishing Limited
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1787562921
• ISBN 13: 9781787562929
• Reliure: Relié
• Nombre de pages: 296
• Éditeur: Camilleri Mark Anthony
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible