Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges - Couverture rigide

Livre 3 sur 5: Advances in Public Relations and Communication Management
 
9781787692923: Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges
Couverture rigide
ISBN 10 : 1787692922 ISBN 13 : 9781787692923
Editeur : Emerald Publishing Limited, 2018

Synopsis

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.

Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the ‘bigideas’ at the heart of effective communication.

This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chaptersdemonstrate a range of possibilities for creative thinking about publicrelations management and collaboration in different settings and with differentpurposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Sarah Bowman is a Senior Lecturer at Northumbria University, UK. Her research interest include public affairs, ethical practice, competencies, and visual, spatial and affective practice.Adrian Crookes is the Programme Director for the Communications and Media courses at London College of Communication, University of Arts London, UK, which includes advertising, media communications, media cultures, and public relations at undergraduate and postgraduate levels. Øyvind Ihlen is a Professor in the Department of Media and Communication (IMK) at the University of Oslo, Norway. His research focuses in particular on the strategic communication of political issues. Stefania Romenti is Associate Professor and Chair in Strategic Communication at Università IULM, Milan, Italy and Adjunct Professor of Communication Measurement at IE Business School, Madrid, Spain. Her research interests include communication measurement, reputation management and stakeholder engagement.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Publishing Limited
Date d'édition
2018
Langue
anglais
ISBN 10 
1787692922
ISBN 13 
9781787692923
Reliure
Relié
Nombre de pages
232
Éditeur
Bowman Sarah, Crookes Adrian, Ihlen yvind, Romenti Stefania
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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